Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

OCTOBER 10, 2013

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. make a purchase, sign up for a newsletter) or metrics you want to improve (e.g., Experiments lets you test which version of a landing page leads to the greatest improvement in goal completion or metric value.

PPC 74

PPC Social Media Metrics Curation 74

ConversionXL

MARCH 29, 2017

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric.

Marketing 48

Marketing Distribution Retention eCommerce 48

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JUNE 2, 2022

Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? They haven’t completed a form, joined a webinar, or requested a demo. Are you on a trajectory to meet your mid-term and long-term growth targets? Do you have one or more champions or sponsors on the executive team?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. This also helps boost metrics and rankings to help law firm brand image. This helps build brand credibility and allows better SEO metrics.

SEO 121

SEO Social Media Search Audience 121

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Generating awareness through PPC. You can do this by tracking metrics and user behavior. Using personalization to your advantage.

Customer 140

Customer Marketing Social Media CPA 140

marketingland.com

JULY 11, 2012

New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Search Engine News, SEO & PPC Info. Good Morning, Twitter 62 people have tweeted this article.

Email 49

Email Mobile SEO Search 49