Remove Metrics Remove Product Development Remove SEO Remove Viral
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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How to Build a High Performing Growth Team

ConversionXL

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product?

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

1x hacker in charge of product/development. 1x hipster working with both product and growth. This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Successful and failed experiments.

Revenue 60
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.

Demand 124
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. I am a little curious here.