ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product?

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Hearpreneur

JULY 19, 2021

I love knowing that my business empowers lawyers to actually understand how marketing works and how to hold the vendors they work with (and often their own internal employees) accountable for their work in measurable, fair, and metrics-backed ways. Thanks to Shiv Gupta, Incrementors SEO Services ! #27- 27- The diversity it brings.

Entrepreneur 139

Entrepreneur Jordan Non-Compete Community 139

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

NOVEMBER 4, 2008

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. This post has been removed by the author. November 5, 2008 10:13 AM spanky said.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

conversionxl.com

SEPTEMBER 10, 2013

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Bring it to your team and make it your baby, tracking key metrics all the way. Know the magic.

Management 141

Management Marketing Campaign Social Media 141

ConversionXL

SEPTEMBER 5, 2019

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 115

Software Review Design Agile Analytics 115

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Im on the team that released one of the Taxi apps, and we agree that the "SEO" and placement on the App Store can sometimes leave users with insufficient or inaccurate information to make decisions. Hey Eric, very interesting post.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Another way to promote the website is doing organize search.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

APRIL 27, 2022

You know, we're seeing multiple companies use it for product development and they're, they're using what they're hearing in their communities to make their product better and have a, a continuous conversation with, with a customer. And, and that third piece is really the insights piece.

Community 68

Community New York Small Business New York City 68

ConversionXL

MARCH 7, 2017

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 102

Software Review Design Agile Analytics 102

Software By Rob

NOVEMBER 16, 2009

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. Give your user a better experience out of the box, as they are learning, and once they are experts with your product.

Software Review 47

Software Review Software San Francisco RSS 47

Hearpreneur

OCTOBER 20, 2017

Besides the general focus on customer and product development, an entrepreneur should foresee the next moves that will serve to guide him on the right path.When an entrepreneur can forecast his next moves, even his/her employees become part of the moves the business makes. 1- Converting more leads and offering more SEO packages.

Forecast 57

Forecast Artificial Inteligence Entrepreneur SEO 57

Startup Lessons Learned

MARCH 13, 2009

Know what the success metrics are for the launch. March 13, 2009 11:09 PM Steen Seo Öhman said. Anyhow I have used the soft product launch myself, and this is the best thing to do in most cases. When you have a strategy for the launch, which means knowing why youre doing it. Great blog BTW, adding this to my favourites.

San Francisco 168

San Francisco PR Lean Early Stage 168

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Great for visualizing work of product development. Lean Startup Circle â?? worth reading as well.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. I am a little curious here.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152