Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. Goes viral. Invisible Virality. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Channel-level expertise: An understanding of how the channels work (e.g., Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. This is a long-term play — much like SEO (search engine optimization) — but can be supplemented by Pointy , another Google product. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 176

SEO Social Media Search Campaign 176

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] You can't expect the new SEO and content and social and paid. Like it's not about, you know, going viral and reaching masses. Is like acquisition metrics. [07:17] What is you cross-channel acquisition strategy? [11:13] Ryan: Sure.

Channel 65

Channel Acquisition Framework B2B 65

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

ReadWriteStart

FEBRUARY 25, 2020

Viral marketing. Digital marketing methods use trackable metrics that show marketing performance and behavior of customers. Email marketing, SEO or PPC campaigns can cost very little to launch and run. But for organic digital marketing – efforts like SEO, guest blogging, or social media, outreach doesn’t cost that much.

Marketing 158

Marketing Early Stage Startup PPC 158

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. Ad Industry Metrics. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. Audience/Traffic. Live Events. Email Strategy.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. There’s lot of overlap, but what it comes down to is metrics and goals. As such, a company with SEO as a primary growth lever tends to hire differently than a company primarily growing by virality.

Analytics 99

Analytics Engineer SEO Channel 99

gigaom.com

JUNE 18, 2012

Social is the new SEO. SEO is still a major traffic driver for publishers, but search is search is slowly losing its grip — constituting less than 50 percent of traffic sent to publishers — to an exploding number of social referrers. Alternative slugs for SEO testing. Follow us on Twitter. -->. 17, 2012, 10:48am PT.

Viral 50

Viral Technical Review Social Network SEO 50

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

SoCal CTO

NOVEMBER 10, 2009

On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. You mention social / viral aspects at both Google Photos and United Online. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. For me, it's a matter of degree.

Management 150

Management Product Entrepreneur Silicon Valley 150

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. Viral marketing.

Viral 100

Viral Marketing Social Media SEO 100

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality?

San Francisco 154

San Francisco Lean Metrics Design 154

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

SoCal CTO

JANUARY 20, 2009

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media (..)

Los Angeles 150

Los Angeles San Diego Viral Metrics 150

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Duct Tape Marketing

JANUARY 26, 2017

How to Diagnose Your Traffic Issues with These SEO Tools written by Guest Post read more at Duct Tape Marketing. Believe it or not, SEO is not a rocket science. Here are 5 SEO issues preventing your site from getting more traffic and tools that can handle those: 1. What other SEO issues do you see often? About the Author.

SEO 28

SEO Mobile Internet Search 28

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Follow @andreasklinger. On this website I share notes & thoughts. ?.

Analytics 67

Analytics Metrics Startup Database 67

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). ► 06/17 - 06/24. (1). Save the planet!

Software Review 48

Software Review SEM Marketing Las Vegas 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Overview & Importance of Qualitative Metrics. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Know what the success metrics are for the launch. March 13, 2009 11:09 PM Steen Seo Öhman said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 168

San Francisco PR Lean Early Stage 168

Spencer Fry

JUNE 29, 2011

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system. Another issue is server growing pains.

Philippines 77

Philippines Viral Bootstrapping Europe 77

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. You get great back links. People want to share that content, maybe you can even transcribe that content.

Kansas City 40

Kansas City CTO Hire Las Vegas Software Developers 40

Duct Tape Marketing

JUNE 16, 2017

They take care of everything from the hardware to metrics and post-production. Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” Yours must do the same.

South Africa 55

South Africa Audience Video Africa 55