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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. And, 65% of downloads happen post-search.

Metadata 121
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Build high-value customer relationships with helpful organic social content 3. Image source ).

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5 Best AI-Powered Applicant Tracking Systems Ranked | 2024

Transformify

Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Transformify also uses machine learning (ML) to match candidates to jobs based on their skills, preferences, location, availability, and salary expectations.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient.

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The Role of SEO in Growth

ConversionXL

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

SEO 134
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131
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Optimizing Your Agency For Profitability

Duct Tape Marketing

So all the salaries and payroll that's allocated to the delivery function in your business, and then what we like to call, share delivery expenses, which would be some of the software or tools that you're paying for that aren't necessarily for one specific client, but you need to do the work.