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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Digital Marketing Trends to Help You Grow Your Restaurant

The Startup Magazine

In addition to enjoying hyper-targeted localization and a better return on your marketing investment, you get to track metrics. There has been an uptick in online events, especially, such as webinars, workshops, conferences, launches, product reveals, and Q&As. In turn, your restaurant marketing gets better results.

Marketing 158
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Requests for Startups in 2024

VC Cafe

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. There doesn’t exist a web search API that has access to page content, parsed outlinks from the page, or even edit history. and generate a post mortem.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Please feel free to send along your comments or questions about the workshop itself.

Lean 60
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Having this deeper data sharpens your marketing moves way beyond boardroom workshops. Engage in effective customer research.

eCommerce 129
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Dapper’s CJM has 5 phases: Research, Comparison, Workshop, Quote, and Sign-Off. Click to enlarge. ” Click to enlarge.

Customer 130