Startup Professionals Musings

JANUARY 17, 2013

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). A few things to consider as you set up your site: You’ll need to choose a domain name (URL) for your website. But don’t focus merely on traffic – pay attention to conversions.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). A few things to consider as you set up your site: You’ll need to choose a domain name (URL) for your website. But don’t focus merely on traffic – pay attention to conversions.

Small Business 84

Small Business SEM SEO Social Network 84

Startup Lessons Learned

MARCH 13, 2009

Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. the most sensible SEM advice Ive read - discussed in the context of a real situation. Founders push for it. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. On the social analytics side, I have been using Buffer for more that an year now, and it’s downright fantastic. My favorite analytics tool for social media is Moz Pro. image credit. Tool 7: Moz Pro. Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68