www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? 3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Up and Running

JULY 26, 2016

Getting the first tracks of revenue is one of the toughest processes of building a startup. One of the most commons problems I see with startups that I’ve come across is the lack of a “growth team.”. Thanks to Intercom’s powerful tracking and automatic emails, we know when a startup founder finished and shared a deck.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? In fact, in most situations its a bad idea for startups to synchronize these events. Most startups arent so fortunate. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. image credit.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

NOVEMBER 13, 2011

We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign.

Advertising 103

Advertising Lean Marketing Campaign 103

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

OCTOBER 10, 2008

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. There have been many promising SaaS startups that stepped on the gas too early and were wiped out as a result.

Software Review 48

Software Review North America Europe Metrics 48