New York Product Development Viral Web 
The Next Web
DECEMBER 2, 2013
With mobile development agencies and product incubators on the rise and more corporate “labs” spinning out each day, there’s no shortage of talent to help you build the next great Web or mobile app. But if you were to replicate the product exactly, all those decisions are made for you. 1) Twitter. 3) Facebook.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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Startup Lessons Learned
SEPTEMBER 12, 2008
Problem is, you inevitably become yesterday’s old news. vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.
Startup Lessons Learned
NOVEMBER 7, 2008
I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
The Next Web
FEBRUARY 3, 2014
This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. An example of sponsored content on The Next Web.
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