article thumbnail

Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

The study revealed that if Niesh first targets growth domestically in New Zealand, they will be better able to replicate their model in overseas markets and have appropriate growth strategies. New Zealand startups need to know that the local market is limited by the relatively small population of 4.8

Global 50
article thumbnail

Build a winning IP programme for successful innovation

NZ Entrepreneur

THE OBJECTIVES OF AN IP PROGRAMME ARE TO: 1) Help maximise value from the products and innovations created, 2) Reduce business risk by reducing the prospect of infringing the IP of others, and. The work I have done with Air New Zealand, building an IP culture and programme, had full and visible support from the then CEO, Rob Fyfe.

IP 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI is literally helping Kiwi businesses grow

NZ Entrepreneur

Myles Matheson, a Data & AI specialist at Microsoft New Zealand, says the first step in talking to customers about AI is to understand what it means to them. And that could be anything from automation of a particular operation, to strengthen a product or service, creating a new experience, or alleviating a business challenge.”.

article thumbnail

What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. There are many analogies here for software development.

article thumbnail

Is gust.com a difficult platform to replicate?

Gust

When people would ask a similar question back then about the difficulty of software development, my usual response was “anyone can write a TAP program over a weekend that will work with 80% of the paging systems in the world…but getting it to work on the other 20% will take you a year.”

Belarus 107
article thumbnail

Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above is a terrific anti-speeding ad from New Zealand. A radical new take on the world’s most design-forward light bulb – slate.me/1d0tjVS. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. by Becky McCray – crowdspring.co/1cXKpqQ.

article thumbnail

Twitter Link Roundup #201 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Here’s a phenomenally creative new airline safety video from Virgin – it’s unlike anything you’ve seen on other airlines, except maybe the videos from Air New Zealand, including their latest video with Betty White. When a great product hits the funding crunch | by Andrew Chen - crowdspring.co/1cSM6oq.