Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. PPC is sometimes called “buying your way into search results.”
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VC Cafe
OCTOBER 19, 2011
Binpress , the latest project by the Israeli startup incubator Lionite is making waves in the coding community with their source code marketplace. Binpress is a discovery engine, and as such, they are using PPC and SEO campaigns, promoting through other coding marketplaces, and creating partnerships in order to drive traffic to the site.
Startup Professionals Musings
OCTOBER 3, 2010
If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).
crowdSPRING Blog
OCTOBER 10, 2018
We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger.
ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. Smartsheet runs heavily measured PPC ads. The results?
ConversionXL
DECEMBER 13, 2022
This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This bucket is where you place stuff for testing. Instrument. This can involve fixing, adding, or improving tag/event handling in analytics.
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