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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Is Your PR Team Providing Value to Your B2B?

B2B 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Is Your PR Team Providing Value to Your B2B?

PR 100
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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.

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Why Some Startups Win

Steve Blank

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. The same was true for PR.

Startup 328
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. The same was true for PR.

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Twitter Link Roundup #242 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

We are so proud to be a part of the entrepreneurial and technology community in Chicago where we are based. 10 Psychological Triggers To Boost Revenues – crowdspring.co/1rXsiql. Identifying the Biases Behind Your Bad Decisions | Harvard Business Review - crowdspring.co/1sSZZst. By @jopas pic.twitter.com/35FAQfMeow.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Altimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media - [link]. Technology expected in homes in 10 years – Scientists unveil moving 3D holograms – [link]. Geologists And Tech Industry Leaders Fear Mineral Trade Wars Imminent – [link]. Does Branding Still Matter? – [link].