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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. From spaghetti testing to strategic testing .

Revenue 121
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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

In this article, social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself vs. going to the company’s site to make the purchase. Image Source.

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The Advanced Guide to Qualitative Research

ConversionXL

You simply ask, “What prevented you from buying Product S?” With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself. A “See Details” link was designed to take visitors to the ticket purchase page, but it was too ambiguous.

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Continuous deployment for mission-critical applications

Startup Lessons Learned

Most customers of most products hate new releases. Thats a perfectly reasonable reaction, given that most releases of most products are bad news. Even worse, the sad state of product development generally means that the new "features" are as likely to be ones that make the product worse, not better.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

They developed features with their specific audience in mind. million in monthly recurring revenue (at time of writing). The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services. Your USP isn’t just a clever copywriting tool.

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How to Build a User Research Culture

ConversionXL

It slows product development. For web-based products, user research can deliver quantitative measurement of on-site user behavior and qualitative insights from open-ended surveys and user recordings. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. It costs money.

Design 111
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Constructing Pricing Strategy For Subscription Products

ConversionXL

When it comes to subscription product pricing, you’re not just guessing…are you? The Gabor-Granger Technique is a simple technique based on asking people the likelihood of their purchasing a product at different prices. To simplify it, the technique involves asking a series of questions like, “would you buy (product) at (price)?”

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