.Net Acquisition Retention Viral 
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. Acquisition. Don’t cast your net too far and wide. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Image source. Activation.
Startup Professionals Musings
MARCH 25, 2023
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
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Startup Professionals Musings
JUNE 21, 2020
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” Use viral growth to offset cancellations.
Startup Professionals Musings
AUGUST 10, 2014
Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. High customer loyalty and high team passion.
Startup Professionals Musings
JUNE 26, 2016
Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer loyalty and high team passion.
View from Seed
AUGUST 30, 2016
Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. What customer retention strategies are working best for other florists?
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