Occam's Razor

AUGUST 22, 2011

Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Are You Into Internal Site Search Analysis?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 6, 2009

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. One of the most common phenomenon is the long tail of search. Astonishing is that not?

Search 103

Search PPC Matching Analytics 103

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. As their PPC agency, we had to justify this dip. We discovered that news and press activity had a huge impact on people searching for Wimbledon. The second way to blend data is a little more involved but gives you more control. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Up and Running

JULY 7, 2020

Although experts estimate that these costs will comprise upwards of 15-20% of your total net sales, the only way to know how much your business truly needs to budget is to calculate these numbers for yourself. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) Marketing costs are not included in this estimate.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

MAY 27, 2020

Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142