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5 Ways to Improve Local Search Results for Business

Duct Tape Marketing

5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. ” Increasingly, when folks turn to a search engine, they aren’t looking for something around the world, they’re looking for something around the block. “This article originally appeared on the OPEN App Center.

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Entrepreneurs Need to Find the Best ‘Curators’

Startup Professionals Musings

These days, we all have to rely on a few trusted sources to digest and filter information, net out the relevant messages, and steer us with links to accurate details. The Business Insider aggregates, reports, and analyzes the top entrepreneur and startup stories and blogs daily from across the web, and delivers them in a very readable format.

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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. OpenTable enables the consumer to search reservation availability across hundreds and hundreds of restaurants in a matter of seconds.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

What They Do: Travel search engine. How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. 2010 Net Income: $8 million. Search Statistics: 2010 Queries: 634 million.

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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source. Image Source.

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58 to the merchant.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway. So, it’s declared a winner.

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