Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. For example, recently I was in the market for some transcription software.
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