Steve Blank
OCTOBER 23, 2023
The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.
ConversionXL
JUNE 2, 2022
Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. To return to our earlier analogy, it’s using a net to catch large schools of fish.
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Up and Running
OCTOBER 7, 2019
For example, leadership can use high-level KPIs to measure the overall performance of the company, and managers can use granular KPIs to gauge the effectiveness of processes, such as sales, marketing, or procurement. Internal Net Promoter Score: how loyal and satisfied employees are with their work environment.
Steve Blank
MARCH 17, 2020
Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped? Laying off people?
Startup Lessons Learned
MAY 9, 2012
From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines?
Women Entrepreneurs Can
FEBRUARY 27, 2024
Effective sales prospecting goes beyond simply casting a wide net; it involves strategic targeting and personalized engagement. By focusing on a niche space, you can hone in on prospects who have a genuine need for your offering and are more receptive to your sales pitch.
ConversionXL
MAY 27, 2022
It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. Focus on thought leadership over hard selling.
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