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Top 5 Reasons Why Your Content Marketing Campaign Failed

Brandanew

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

Meet the “Everywhere Girl” Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Photograph. Meet The Everywhere Girl.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

In 1996 RIM was still in the hardware business selling packet-switched wireless radio modems to OEMs. Hundreds of millions of dollars went into marketing campaigns to create an entirely new consumer electronics category – Digital Video Recorders. Doctors and drug dealers equally found these devices handy. Sell Directly to Businesses.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

If PPC has been around since 1996 , why doesn’t it happen more often? According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. But the number of PPC channels available is growing quickly and others are beginning to gain ground.

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BlueHost Review – Is It Worth the Money?

The Startup Magazine

Bluehost has been a pioneer in the world of hosting since its establishment in 1996. Upselling of Addons: BlueHost follows a very aggressive campaign to upsell addons when you are signing up. BlueHost offers a range of channels for users to connect with the customer support team. BlueHost Customer Support Services.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

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