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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today. Bob Sutton is a Stanford professor and the author of several best-selling books on standout management, including Scaling Up Excellence , an investigation of high-growth companies.

Lean 165
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4 Essential Hires If You’re Starting a Business in 2020

Up and Running

To appeal to the digital natives born between 1996 and 2012 , it’s important to hire a marketer who understands the trends and values that are influencing this generation’s spending habits. Gen Z is mobile and tech/savvy, frugal, concerned about social and environmental issues, and less focused on brand prestige than previous generations.

Hiring 77
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How to Run Marketing Experiments The Right Way

ConversionXL

The cars we drive, the computer or mobile device you are using to read this sentence, the Great Wall of China, Abercrombie and Fitch advertisements – all of them have gone through some form of the scientific method applied many times over a period of months, years, or even decades. Know the difference between leading and lagging metrics.

Marketing 133
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Top 9 Best CRMs for Small Businesses in 2019

crowdSPRING Blog

If you’re setting business goals – and you absolutely should be – CRMs can help you review your metrics (i.e. Zoho has been offering SAAS (software as a service) since 1996 and boasts a huge slate of apps. Zoho CRM offers web-based and mobile app support. Need email ? Accounting software? Hubspot CRM.

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Bubble Trouble? I Don’t Think So

Ben's Blog

To find out whether or not today’s public technology companies have hit bubble valuations, let’s compare some companies that survived the great bubble with their bubble era valuations: The Enterprise Value-to-Revenue multiple (EV/Rev) and Price-to-Earnings multiple (PE) are commonly used metrics to tell the valuation:value story. Absolutely.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Not having a fast, functional, incredible mobile-friendly website. billion mobile phones. What's your excuse for not spending a few dollars making your site mobile-friendly? Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. There are 6.9 billion homo sapiens on the planet and 3.7

Marketing 126
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Evolution of a Founder: Lessons I have learned

om.co

The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. But that is the real metric of success as far as I am concerned. Back to the top. If life gives you barbed wire, figure out a way to make wine.

Founder 80