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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Globalism is the result, and not cause, of success.

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How has the price of currency fluctuated as a result of COVID-19?

The Startup Magazine

Interestingly, this impact has been more pronounced in the emerging markets, which is something of an unusual development during a global pandemic and the beginnings of an international recession. before the end of 2020, down from its initial forecast of +4.8. The post How has the price of currency fluctuated as a result of COVID-19?

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Why You Should Use Localisation in a Globalised World

The Startup Magazine

Sushi – a food that has reached its tentacles around the world and is now served in over 20,000 restaurants outside Japan, can be considered a truly successful global product. Localisation, or l10n, is the process of adapting a global product or content to a specific local market. Localisation shows you care.

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It’s Morning in Venture Capital

Both Sides of the Table

In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. billion, with 275 million in North America alone (source: Internet World Stats) and an astounding global penetration of 33% of the world’s population. There are 20x more consumers online.

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. Publishers and authors (like O’Reilly and us) also benefit from Amazon’s success.

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The 10 Best Brick-And-Mortar Store Experiences

YoungUpstarts

Apple’s stores are so good that they’ve spawned a bevy of copycats in China, who’ve pirated not only their merchandise, but their shopping experience as well. Build-A-Bear stores starting springing up in 1997 and have grown in popularity, with locations around the world today. Few toys still get adults as excited as LEGOs.

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What if it’s 1996, not 1999?

Seeing Both Sides

In 1997, a Charles River Ventures fund yielded a stunning 15x return, backing such superstars as Ciena, Vignette and Flycast. The average venture capital fund raised between 1995 and 1997 returned more than 50% per year. Matrix had a fund in 1998 that yielded an eye-popping 514+% IRR. But what if it’s actually more akin to 1996?

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