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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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Resources for Global Entrepreneurs

Up and Running

Research on your target market. Just make sure you can spot the advertisements: Look for “Ad” on the left side under the name of the website. If you find a resource on bank loans dated 2002, for example, you’ll probably want to verify that the information is still correct by comparing it to other pages in your search results.

Global 62
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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12 Questions: Meet Dragan Lon?ar (Belgrade, Serbia)

crowdSPRING Blog

I lived almost a year in Helsinki, Finland, and over six years in London, UK, where I had various experiences in fast paced market, even to the point of being a Creative Partner in my own company that was buried after several unpaid pitches, just after a half million pounds budget branding and launch campaign.

Serbia 104
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Thanks to Siobhan Green, Sonjara, Inc ! #8 In the digital marketing space, it seemed like every good name was taken.

Naming 48
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. When I started the business in 2002 we mainly sold portable air cooling and heating products. ‘Nature’ speaks to the natural, green and blue ecosphere that supports all human and non-human life.

Naming 88