ConversionXL
MARCH 19, 2020
An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.
ConversionXL
FEBRUARY 19, 2020
As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.
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Both Sides of the Table
DECEMBER 5, 2010
The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. They have become a juggernaut in online advertising, pictures, video and online games.
ReadWriteStart
JULY 6, 2020
Here is guerrilla marketing — how to growth hack your startup. Your marketing isn’t going your way. So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Have you fought tooth and nail for your product and service?
YoungUpstarts
OCTOBER 23, 2019
Established in 2002 and operated for the first few years from a small single bedroom at their mother’s home, Justin and Jason Korinek have managed to increase their turnover every year for the last 17 years… they are clearly doing something right! Know Your Target Market. Be One Step Ahead of the Competition.
YoungUpstarts
OCTOBER 16, 2017
New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Flash mobs.
The Startup Magazine
DECEMBER 21, 2018
For small businesses, this is actually great news, as it opens the door to capturing market share from larger, less nimble competitors. The big “IF” however, is whether your brand is RELEVANT to your target market. 1) Don’t Assume Advertising Creates Growth. 1) Don’t Assume Advertising Creates Growth. Guess what?
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