Remove 2002 Remove Marketing Remove Naming Remove Viral
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Flash mobs.

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How much does it cost to build the world’s hottest startups?

The Next Web

Therefore, if you want to bring an MVP ( Minimum Viable Product ) to market, Werdelin approximates that you’ll need $50,000 to $250,000 , depending on the skill sets of the developers and designers you hire. It becomes increasingly difficult when you’re trying to scale your business both from engineering perspective and market penetration.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Awareness of the service was clearly spreading virally through word of mouth. Customers are first asked to fill out an in depth profile to help identify their size, style, and preferences.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). There were chat rooms, discussion groups, dating, classified ads – you name it. Was it massively better software, better companies, better markets? Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. It was mostly timing. The Present Era.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. I still think it is the best chapter of any book on marketing that I’ve ever read. Netflix’s initial marketing campaign?

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Welcome to the Widget Wars

Eric Friedman

One of the biggest challenges behind widgets are that a very generic name, “widget”, can be given to such a unique suite of applications and there is no set strategy. Many marketers want to have a widget strategy. According to my own timeline, I would say 2002. Using widgets has become part of most marketing plans.

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