Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 70

Small Business Marketing Social Media RSS 70

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 66

Marketing Valuation Differentiation Lead Generation 66

Duct Tape Marketing

APRIL 18, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)

Small Business 77

Small Business Marketing Engineer RSS 77

Duct Tape Marketing

MAY 10, 2011

A word of caution is in order here: You can’t use this approach unless a) you really believe that partner is best of class and you would refer them to your best clients and b) you have something to offer that partner that is truly referral worthy. So how can you present your offerings as food vs. foe?

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile.

Small Business 58

Small Business RSS Marketing Mobile 58

Duct Tape Marketing

SEPTEMBER 22, 2014

I pushed clients into blogging as far back as 2004. I urged people to get serious about email lead capture – even as others claimed email was dead. Perform sophisticated online lead generation. I’ve been helping business owners and marketers build websites and a more complete online presence for years now.

SEO 68

SEO Affiliate Web Hosting 68

ConversionXL

MAY 27, 2022

Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Partner with influencers to build trust and credibility.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 42

Social Media Email Small Business Programming 42

Duct Tape Marketing

AUGUST 10, 2017

John Jantsch: Let’s start with your … You and I go back at least ten or twelve years, let’s start with your first four into an online business in general. Landon Ray: Yeah, that would have been 2004. There’s another track for our consultant partners. I mean, it kind of goes on and on.

Software Review 36

Software Review CTO Hire Fractional CTO Software 36

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

In 2004 I began blogging. For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. We’re all into lead generation as small businesses here. That’s what lead generation is online, getting traffic to a website.

Technical Review 76

Technical Review Software Review Prospectus Audience 76