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Want to Know a Secret? Your Customers Do.

ConversionXL

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. asks Nick Greene. Why is it kept secret?”

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. asks Nick Greene. Why is it kept secret?”

Customer 101
Insiders

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. September 15, 2008 9:12 PM Hitchens said.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. However, large companies are recovering from the shock of the 2008 collapse and re-aligning to the New Normal. What’s Next in 2012….

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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26 Entrepreneurs Reveal How They Break Through The Noise With Their Business

Hearpreneur

So if Tesla didn’t come onto the scene in 2008 with a real, compelling reason to exist (create the world’s best electric vehicle and make it fun to drive and stunning to look at) it would never have a chance to compete with established incumbents. #10- For example, Tesla makes cars. 10- Genuine interaction with your audience.

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Why Content Favors the Old (Entrepreneur)

pandodaily.com

She is an award winning journalist and author of two critically acclaimed books, "Once Youre Lucky, Twice Youre Good: The Rebirth of Silicon Valley and the Rise of Web 2.0" (Gotham Books, May 2008) and "Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos" (Wiley, February 2011). 25 comments. 0 people listening.