Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. asks Nick Greene. Why is it kept secret?”
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