Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].
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