2012 Acquisition Business Model Viral 
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. So no, this upside-down business model isn’t what a SaaS business should construct. Even with very broad numbers, you can see how this model doesn’t work. Use viral growth to offset cancellations.
Ben's Blog
MAY 30, 2013
Released: 2012. billion acquisition by SAP in 2011. This was by far the largest and most important acquisition in the history of the SaaS category. SAP then put Lars in charge of its newly formed Cloud Business unit, which he promptly grew to $1 billion in annual revenue. You ain’t f **g with my clique. Jay-Z, Clique.
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Both Sides of the Table
MAY 23, 2012
When I was graduated from university in 1991 it was only the really committed who eschewed the corporate world for creating tech startup businesses. But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook.
Seeing Both Sides
FEBRUARY 9, 2015
Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.
A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2013
Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In
betashop.com
OCTOBER 8, 2012
It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. But, you can iterate and iterate on features, but you cannot iterate your way to a business model.
Cracking the Code
OCTOBER 10, 2008
You validated our business model and added huge value to our efforts. The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base.
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