2012 Acquisition PR Viral 
Austin Startup
FEBRUARY 9, 2019
Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when This lesson was first shared at Lucky7 on Dec.
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? (1). ► 2012. (1). Popular Media: the key to viral marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cracking the Code
NOVEMBER 10, 2009
While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.
Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. ► 2012. (1). Online Gaming. (1).
Cracking the Code
OCTOBER 8, 2009
But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. Online Gaming. (1).
Seeing Both Sides
FEBRUARY 9, 2015
Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. For example, PR doesn’t scale. in 2009 to $11.80
ConversionXL
FEBRUARY 9, 2016
” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. PR and publicity drive attention…to drive sales.
Expert insights. Personalized for you.
48 
Let's personalize your content