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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion smartphone users in 2012. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile.

Mobile 48
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Cracking The Code: Happy New Year 2008!

Cracking the Code

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Cornerstone on Demand is a fast growing Learning and Talent management company based in Los Angeles. (1).

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The SMB Guide To CRM In 2019

YoungUpstarts

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before. John Oechsle joined Swiftpage in July 2012 and currently serves as president and chief executive officer.

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Evolution of a Founder: Lessons I have learned

om.co

But it was a conversation with Toni Schneider (now CEO of Automattic, the on-demand WordPress service), and a venture partner at True that made it all come together. From the day I started till very recently (aka December 31, 2012), I can literally count the days when I have slept solid eight hours. Back to the top.

Founder 80
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The Case For Creating A Podcast For Your E-Commerce Or Software Company

ConversionXL

According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers. However, in 2007, “familiarity” jumped to 37%, and in 2012, it was 45% – that’s a 105% difference!! In 2006 it was a mere 11%, and in 2012 it hit 29%.

Software 100
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Brian, Paglo www.paglo.com.

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The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post. Stay local.