2016 Audience B2C Web 
VC Cafe
MAY 4, 2021
With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Like in the early days of Web 2.0, Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding. A few already launched but several others are in development.
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). That said, the new privacy settings of iOS 14.6
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Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 When you’re creating new web pages, don’t forget about optimizing your URLs.
Duct Tape Marketing
NOVEMBER 23, 2016
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. While it may seem daunting, there are hundreds of web resources to help you through the process.
Occam's Razor
MARCH 19, 2018
In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!
ConversionXL
AUGUST 7, 2019
Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. the expert/influencer has a chance to connect with a new audience and you have the opportunity to bring new value/perspective to your existing audience. Send company swag. Conclusion.
ConversionXL
APRIL 11, 2016
The State of Video in 2016. According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. But even they struggle to repeat their original success. 55% do so daily.
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