VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. 1x hacker in charge of product/development. Dec-15: Developer (product team). .” If you’re interested in figuring out how you can growth hack your way to success, keep reading!

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It cost less than $1k to build, and they released it in 2016. Their growth since their MVP release in 2016? Qualified.io

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It cost less than $1k to build, and they released it in 2016. Their growth since their MVP release in 2016? Qualified.io

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. The PR Masterclass : How to develop a public relations strategy that works! The Sales Development Playbook. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. This is exactly what happened to me.

Conversion 133

Conversion Technical Review Channel Engineer 133