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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. And none of this enables marketers to target existing audiences, like cart abandoners.

Caching 140
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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Some social media platforms allow people to follow hashtags. Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience.

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“Their baseline knowledge of Silicon Valley probably comes from HBO’s Silicon Valley.” How Alyssa Bereznak Covers Tech for The Ringer.

Hunter Walker

What assumptions do you make about The Ringer’s audience and how does this shape what you write about? In other words, anyone who clicks on a story of mine probably knows what it’s like to be a human online in the year 2017, but they only have a vague understanding of the forces and personalities that shape the tech industry.

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Four Reasons Marketers Need Native Ads To Reach Millennials

YoungUpstarts

Social media platforms and aggregated news content sites are two favorites of Millennials. For example, as traditional display ad revenues continue to fall, big media firms such as Time Inc. The investment is even more clearly notable with analyst firm BIA/Kelsey predicting a 62% native ad spending increase from 2014 to 2017.

Marketing 176
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low).

Mobile 48
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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Hashtags make it easy for people to find your social media content, increase social media engagement, and help to attract new customers. Hashtags originated on Twitter.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone.