Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
ConversionXL
OCTOBER 4, 2018
But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Full warehouses cost money; empty shelves cost money.
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