Acquisition Analytics CPA Revenue 
ConversionXL
JULY 8, 2021
For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Not all conversions are directly tied to revenue. Acquisition conversion rate: Which channels produce the best conversion rate, and why? What’s our CPA? What’s the click-through rate?
Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Let's go! That is ok. from those clicks.
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Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.
Occam's Razor
DECEMBER 9, 2013
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.
crowdSPRING Blog
JUNE 26, 2011
This is where the subjects of revenue enhancement and customer lifetime value arise. The first steps are simple: website traffic is easy to analyze and many tools are available to help managers accomplish that; conversion data can also be tracked using analytical tools such as Google Analytics and others. The missing factor?
ConversionXL
SEPTEMBER 17, 2019
But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. lower than the average CPA for all ad sets.
ConversionXL
MARCH 13, 2013
Analytics should guide your decisions – they should be actionable. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? They are often much harder to track than just switching on Google Analytics. Here are some that I use: Google Analytics.
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