YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. If you are familiar with the concept of A/B (split) testing than this type of revenue management and optimization will make sense for the business.

Metrics 100

Metrics B2C B2B Channel 100

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

NOVEMBER 15, 2016

So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. However it comes with its own set of challenges, like retention and churn. Identifying and optimizing the biggest acquisition expenses. Why You Need Cohorts to Improve Your Retention.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 29, 2018

If freemium still seems like a barrier to acquisition, you’ve got plenty of money in the bank, and you’re crossing your fingers for a buyout by Google or Facebook, a fully free product may make the most sense. Those near-term sales, while enticing, may erode a brand and hurt retention. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. Now we have Customer Success Managers to promote retention and loyalty. Customer Success Managers help reassure your customers that they have made a good purchasing decision.

Social Media 63

Social Media Channel Technical Review Sales 63

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. Google Tag Manager is one such solution. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 10, 2021

The data in this case study is a group of 78 businesses in all kinds and sizes of niches, including email automation, WFH solutions, accountant tools, e-commerce inventory management, and more. What types of demos are used, and are there correlations between B2B and B2C demo usage? Interpreting demo usage.

Product 120

Product B2C B2B Email 120

Hearpreneur

DECEMBER 15, 2017

We are a group who support mental health practitioners with office management and administrative tasks remotely. 7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. Thanks to Matt Schmidt, Diabetes Life Solutions ! #6-

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 27, 2020

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers); Actively experimenting with different marketing channels; Spending $1000+ per month on user acquisition. This is where data can help you. Heap Analytics. Cohort analysis.

Analytics 90

Analytics Product eCommerce Channel 90

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Starbucks manages loyalty differently, by allowing customers to earn points for purchases. Cost per acquisition (CPA). Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110