Acquisition Channel Direct Marketing Engineer 
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.
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Up and Running
SEPTEMBER 13, 2021
That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. Which websites, Google Ads campaigns , or search engines brought them to your website? User Acquisition Data Report. User acquisition data is fundamental to maximizing your return on investment for marketing.
Duct Tape Marketing
MAY 9, 2017
But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
ConversionXL
JULY 20, 2019
So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Often, engineers and developers have control of these emails.
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
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