VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Your startup could be big in Japan! like/+1/follow?

API 167

API Viral Startup Retention 167

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

OCTOBER 8, 2014

This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d. Many of the early winners sold for north of a half a billion dollars.

Los Angeles 376

Los Angeles Silicon Valley Entrepreneur Seattle 376

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! I do think the concept allows us to unify acquisition and engagement, and is important for that reason. helping you balance engagement vs acquisition.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. They get focused solely on growth. This isn’t helpful either, as countless companies have shown. Take the minimum viable product , for starters.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

San Francisco 68

San Francisco Lean Retention SEM 68

Agile VC

FEBRUARY 2, 2012

These companies report gross ad revenue but then subtract out “TAC” (Traffic Acquisition Costs) which is basically accounting-speak for the revenue share they pay to the partner sites where the ads actually appear. But places like Brazil and India are estimated at 20-30% and Japan and South Korea at <15%. link] leehower.

IPO 100

IPO South Korea Venezuela Revenue 100