Remove Advertising Remove B2C Remove Engineer Remove Lead Generation
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Image source ). Total spend on acquiring customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? B2C Email Marketing.

article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71
article thumbnail

The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Make it easy on search engines. Online advertising. Simply put, leads are the lifeline of every business. In my opinion, there are three primary lead generation playbooks you should consider following: Develop your content funnel.

article thumbnail

Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. If you’re going to advertise in a magazine, you’d certainly want a magazine that your audience reads, right?