Advertising Business Model Distribution IP 
Andrew Payne
FEBRUARY 4, 2013
I’ve always felt television, in the limit, will be delivered over IP. Specialized, proprietary cable TV distribution is gradually giving way to big, fast, cheap IP pipes. The problem isn’t technology; it’s the business model. I think they’ve got a decent shot. What’s taking so long?!?
Andrew Payne
FEBRUARY 4, 2013
I’ve always felt television, in the limit, will be delivered over IP. Specialized, proprietary cable TV distribution is gradually giving way to big, fast, cheap IP pipes. The problem isn’t technology; it’s the business model. I think they’ve got a decent shot. What’s taking so long?!?
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Both Sides of the Table
SEPTEMBER 15, 2013
Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. Developing O&O (owned & operated) businesses (outside of YouTube). ” YouTube takes 45%.
K9 Ventures
APRIL 28, 2010
Either protectable IP or at least hard IP. Direct Revenue : The company must have a direct revenue model. No advertising, content or media businesses which may have a three-way business model, but rather companies which deliver direct value to paying customers. No retail, no cleantech, no biotech etc.
SVPG
SEPTEMBER 30, 2016
Those were the technology-powered innovations that enabled the new, much more desirable business model. Yet the team got the new service up and running and used this to power and grow their business for another 7 years, until they disrupted themselves again by moving aggressively to the streaming model.
Growthink Blog
JUNE 19, 2010
The movie business of today is all "pre-sold" IP. And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions.
maplebutter.com
JANUARY 8, 2013
I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Create a strong brand, solid social community, sell advertising. I may iterate 3 times in one day.
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