Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Search 226

Search PPC Widget SEO 226

crowdSPRING Blog

MARCH 4, 2014

You might be slowly building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Web 134

Web Small Business Design Marketing 134

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? They would perform a time period comparison, looking back 6-12 months ago when you started the campaign and comparing with the conversion rate you have now (linear analysis). Same question: how can you justify your contribution?

PPC 48

PPC SEM Technical Review Conversion 48

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. It really is.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. Some people also refer to paid search marketing as SEM (search engine marketing). What have you seen in your own paid search campaigns?

Search 100

Search SEM PPC Engineer 100

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back. Prefer a streamlined process?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JANUARY 4, 2016

You might think that you’re building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Web 48

Web Small Business Design SEM 48

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back. Prefer a streamlined process?

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

DECEMBER 14, 2016

For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. image credit: hetemeel. Leverage Online Tools.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

VC Adventure

AUGUST 10, 2010

With that pre-amble, let me describe the story of Trada – a company that helps businesses more effectively manage their search marketing campaigns via its marketplace through which paid search experts work collaboratively and competitively to maximize the effectiveness of Trada customers search marketing campaigns.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Duct Tape Marketing

MAY 4, 2016

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28