ReadWriteStart

MAY 24, 2018

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. Most meaningful metrics. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

YoungUpstarts

AUGUST 24, 2017

More importantly, a subscription business model enables you to manage the cash flow, upgrade your business planning and optimize metrics such as churn rates, the lifetime value of a customer, expansion, and more. Through customer acquisition, you’ll work to grow the revenue and then, use that revenue to cover operational costs.

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149

Up and Running

NOVEMBER 12, 2018

If you’re selling a box that curates hair products for wealthy, curly-haired men, you probably don’t want to use your marketing dollars to advertise to people outside of your demographic. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense. Fulfillment.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 1, 2014

Milestones and Metrics. Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs. You can look at your costs and then mark up your offering from there. Advertising. Will you be advertising online? Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

JUNE 3, 2016

Understanding how to determine a campaign’s success isn’t a mystery, but it does require learning the nitty-gritty of the digital advertising world. Metrics You Didn’t Learn in School. ROAS gets specific when measuring dollars received for dollars spent on each advertising channel. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. If you are advertising on Facebook, this should be facebook.com. Medium: this is mostly used for paid ads campaigns (CPC, Cost per Click; or CPM, Cost per Impression), but you may also define it as email, post, or content.

Marketing 98

Marketing Analytics Campaign Metrics 98

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Software By Rob

JULY 21, 2011

But we rarely think about the specifics of how we are going to reach prospects, and how much that’s going to cost. Since this will be easier to explain with an example, let’s start by looking at the cost of acquiring a customer using Google AdWords. Let’s think about this for a moment. If, however, you convert at 0.5%

CPA 73

CPA Churn Rate Customer Acquisition 73

Up and Running

MARCH 11, 2015

We actually advertise on Facebook, and it works really well. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. You want to make sure that you understand, does it cost $10 to get a customer? Are you doing advertising? What does that look like?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

MARCH 15, 2016

A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. Next, you learn that upgrading costs gold, which gives value to that method of in-game currency… On to the next battle. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51