Up and Running
OCTOBER 11, 2017
Advertising. The advertising business model has been around a long time and has become more sophisticated as the world has transitioned from print to online. The fundamentals of the model revolve around creating content that people want to read or watch and then displaying advertising to your readers or viewers.
ConversionXL
FEBRUARY 17, 2021
Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.
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View from Seed
JULY 31, 2014
The internet continues the disintermediation of content creation. Examples include the current rise of native advertising and the fundamental platform shift to mobile. Empowering Content Creators. We believe the latter, provided that the startup is trying to accomplish a step-function change, not just an incremental one.
crowdSPRING Blog
NOVEMBER 10, 2010
The great RockMelt social disintermediation – [link]. 9 in 10 young adults trust advertising (aieee!) – [link]. 40 Extremely Shocking Advertisements – [link]. 100 Creative Modern Advertisements – [link]. 40 Extremely Shocking Advertisements – [link]. Do agencies need labs?
Eric Friedman
MARCH 10, 2009
What does trail mix have to do with online advertising? Darren Herman , who is a thought leader in the ad planning world, recently published Disintermediation of Online Display Advertising ( Link to the PDF ) In which he recounts the early stages of online advertising and brings you up to speed in a clear and concise way.
A Crowded Space
JULY 24, 2014
Lots more individual providers advertise their services on Care.com, Craigslist or any other local services directory. This may make disintermediation a big challenge. Making this process easy and convenient should be enough to prevent disintermediation. Some big challenges. 1) Value-add from the mobile app.
VC Adventure
APRIL 11, 2011
. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# Most of our AdTech investments would be labeled “glue&# (they were all connecting or intermediary technologies – just applied to online advertising).
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