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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet.

PR 100
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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

The best writer I ever hired at a startup wasn’t a former journalist. The best writer I ever hired at a startup didn’t have a resume. The best writer I ever hired at a startup is trying to work at your startup all the time, but 99 out of 100 times, you pass. Why We All Usually Botch This Hire.

Hiring 335
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What’s Your 2022 PR Plan?

Rembrandt Communications

But, what about public relations and your 2022 PR Plan? Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. When people see stories about your business in various media venues, you receive third-party credibility you can’t get through advertising. Your PR Plan is waiting to boost your success in 2022.

PR 130
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Is PR Your Missing Secret to Success?

Rembrandt Communications

Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”. Now, many of you may think that “PR” stands for “press release,” but public relations is so much more. Do You Take Advantage of These PR Benefits? Save thousands of dollars in advertising. For example….

PR 130
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

And from there, you can achieve a modest rate of growth as long as you keep providing quality products and services. . You could invest in marketing and advertising. You could work to get more PR exposure. You can hire more salespeople and practice social selling. . Marketing/advertising channels. Visibility .

Startup 127
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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 310
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. The launch of a new product, feature or offering.

PR 103