Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

SEPTEMBER 15, 2013

Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Enterprise Social Media Management Software. We’re testing television advertising to evaluate our ability to extend our brand from a directory to a reservations destination. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

crowdSPRING Blog

JANUARY 4, 2016

You might think that you’re building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest. Also consider how people with slower internet connections will view your site.

Web 48

Web Small Business Design SEM 48

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Gust

JUNE 10, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. It’s no joke that your users are your best advertisers. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MARCH 13, 2009

In some businesses, especially in certain industries like traditional enterprise software, you simply cannot bring a new product to market on your own. Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Both Sides of the Table

MARCH 11, 2011

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. If it worked in the Yellow Pages, why not on the Internet?

Product 350

Product Tuvalu Dilution Incubator 350

VC Cafe

DECEMBER 15, 2011

Do you have any key partnerships with ISPs or enterprise software houses? We aim to sell through direct internet sales. Our marketing efforts are focused on content marketing and SEM. How are you planning to sell Blazemeter? Alon: BlazeMeter targets the developers and QA testing market. Alon: a lot :).

Cloud 106

Cloud North America EC2 106

Duct Tape Marketing

MAY 4, 2016

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28