VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Play with Enhanced Ecommerce Reports. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

An entrepreneur searching for the “next huge thing,” or just looking for a business to start, must ask these three questions to help determine the right path. If you want, have a suite of products just like a hedge fund manager would have a portfolio of stocks, etc. 1) How Much Do Companies Feel That They Need My Service Right Now?

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. What would be the future of Adwords marketers with not provided searched query ? Finally, and only lastly, I blame the management teams. strategies). You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. But it gets worse. The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. 1 Search Results Ranking = SEO Success. Real-time data is life changing.

Metrics 166

Metrics Marketing Search SEO 166