Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Finally, I''ve never accepted ads on this blog. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. As their PPC agency, we had to justify this dip. What can it offer your analytics team ? Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. The web is littered with examples of this awfulness. Page Views vs. Visitor Loyalty.

Metrics 152

Metrics Analytics Search Channel 152

crowdSPRING Blog

AUGUST 31, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Trouble With Online Advertising – [link]. Industry Survey: PPC Is Losing Ability To Generate Leads – [link]. 30 Textured Web Designs – [link].

Social Media 91

Social Media Small Business Design Technical Review 91

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166