Advertising Product SMS Viral 
Startup Professionals Musings
APRIL 16, 2023
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
Startup Professionals Musings
JULY 20, 2020
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
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Up and Running
JANUARY 22, 2020
There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Text or Short Message Service (SMS) Marketing. CBD and marijuana industry.
Startup Professionals Musings
AUGUST 6, 2016
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
Startup Professionals Musings
AUGUST 17, 2018
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
Startup Professionals Musings
APRIL 25, 2014
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.
thebarefootvc
DECEMBER 16, 2011
Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Farmers subscribed to daily updates via SMS on weather and crop prices.
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