TechEmpower
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. Ads, Viral/Social, SEO)? What problem is your product trying to solve? Wireframes?
Startup Professionals Musings
APRIL 16, 2023
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.
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Startup Professionals Musings
JULY 20, 2020
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.
Startup Professionals Musings
AUGUST 6, 2016
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.
Up and Running
JANUARY 22, 2020
Text or Short Message Service (SMS) Marketing. So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” SMS or Text Message Marketing. Organic Social Media Campaigns. Word-of-Mouth Marketing.
Startup Professionals Musings
AUGUST 17, 2018
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.
This is going to be BIG.
AUGUST 25, 2010
What you might lose in the power of search and virality, you gain in the additional ways users will interact with you. I wouldn’t negotiate weekend plans via Twitter, or debate a feature with a product team. What we saw here was Twitter built for the way mainstream users want to connect.
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