Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 20, 2010

Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? Use it to time your campaigns. "When "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. Campaign Cost Analysis. Here's my custom report that helps my clients understand the truly end-to-end view of performance of their digital marketing campaigns… Except for the first one, I suspect you know the other metrics quite well. Hostname [Domains with your GA code]. This is shameful.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MARCH 20, 2015

So we needed high level content to match the audience + deliver a kickass experience. Never start a marketing campaign without a dedicated landing page. Navigation should not match the traditional site, the task they are willing to do on mobile are different. So on mobile visual match and word connect are even more important.

Analytics 48

Analytics Texas Conversion Mobile 48

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. But again – take that data with a pinch of salt, it’s impossible to say how accurate it is.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Does your landing page headline match the message on your ads? Does the design of your landing page match the visual style of your ad creative? Landing Pages. Landing Page Examples. Conversion.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

JANUARY 7, 2014

A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value?

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Competitive intelligence data will never match your site's analytics tool. Competitive intelligence tools will never match each other! Competitive intelligence data will never match your site's analytics tool. But if you can't get over Charlie not matching Pooja, I've mentioned the buzzfeed option above.

Metrics 60

Metrics Analytics Non-Compete Search 60